Privacy Commitment

Data Collection Practices

Aldridge collects and processes various personal information types.

Your Information Usage

Your personal information is utilized for these key purposes:

• Service Provision (Contract Fulfillment):
  • Handling your vehicle rental reservations and agreements. Confirming your identity to meet our rental criteria. Assisting with the procedures for collecting and returning vehicles. Processing payments, along with managing deposits and any applicable fees.
• Customer Interaction (Legitimate Interest/Contract Fulfillment):
  • We send booking confirmations, updates, and essential rental details. We address your inquiries and offer customer support. We inform you of any service or policy changes.
• Marketing Consent and Legitimate Interest:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You may opt out at any time.
• Service Enhancement for Customer Satisfaction:
  • Assessing website interactions to optimize user experience and functionality. Conducting research to refine our vehicle offerings and service quality.
• Regulatory Adherence and Legal Responsibilities:
  • Adhering to legal and regulatory obligations. Safeguarding against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Your personal information may be shared with:

• Partners and Service Providers: We collaborate with third-party partners, including payment processors and IT support, to deliver our services. These partners are contractually required to safeguard your information.

We do not share your personal information for marketing.

4. Protecting Your Data

At Aldridge Car Hire, we take the protection of your personal information seriously. We utilize a variety of technical and organizational measures, including encryption, access controls, and secure servers, to safeguard your data from unauthorized access or alterations. Regular security assessments help us maintain these standards, although no method of electronic storage or transmission can be entirely secure.

Data Storage Duration

Aldridge retains your personal information solely for as long as needed to achieve the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. The duration of retention depends on the specific type of information and the context in which it is processed.

Your Rights Explained

Your rights under UK data protection law:

• Accessing Your Information: Access your personal information records with us.

For inquiries regarding your rights, please reach out using the details below.

Cookies and Tracking Practices

Aldridge employs cookies and similar technologies to improve your browsing experience, assess website traffic, and tailor content to your preferences. You have the option to manage your cookie settings directly through your browser, allowing you to control how these technologies interact with your visit.

Policy Changes

Aldridge may revise this Privacy Policy from time to time to align with changes in our operations or legal obligations. Any updates will be published on this page along with a new date indicating the last revision. We recommend checking this policy periodically to stay informed.

Get in Touch

For inquiries regarding this Privacy Policy or our data practices, please reach out to us.