Aldridge Car Hire Privacy Policy

Data We Gather

Aldridge collects and processes various personal information types, including:

Usage of Your Information

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle your car rental bookings and agreements efficiently. This includes verifying your identity to confirm that you meet our rental criteria. We also streamline the processes for collecting and returning vehicles. Payment processing, along with managing deposits and any applicable charges, is performed securely and transparently.
• Client Correspondence (Legitimate Interest/Contract Fulfillment):
  • Sending booking confirmations, updates, and essential rental details. Addressing your inquiries and offering customer assistance. Informing you of any changes to our services or policies.
• Marketing Permissions and Interests:
  • We will send you promotional offers, newsletters, and service updates only with your consent or if we have a legitimate interest. You can opt out at any time.
• Service Enhancement for Customer Benefits:
  • Evaluating website interactions to refine user experience and operational efficiency. Conducting assessments to improve our vehicle lineup and service offerings.
• Compliance with Legal Standards:
  • Adhering to legal and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing disputes and upholding our terms of service.

Information Sharing Practices

Sharing Your Information

• Partnering Service Providers: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are required to safeguard your data.

Aldridge does not sell your personal information to third parties.

Data Protection Measures

Aldridge employs a range of technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. Our security protocols encompass encryption, access controls, secure servers, and routine security assessments. Despite these precautions, it is important to acknowledge that no internet transmission or electronic storage method can guarantee complete security.

Data Retention Policy

Aldridge maintains your personal information only for the duration required to achieve the purposes for which it was obtained. This includes compliance with legal, accounting, and reporting obligations. The length of retention may differ based on the type of information and the context in which it is processed.

Your Rights Explained

Your rights under UK data protection law include:

• Access to Your Information: Obtain a copy of your personal information records.

Contact us below to exercise your rights.

Cookies and Tracking Practices

Aldridge employs cookies and similar technologies to improve your online experience, monitor website traffic, and customize content to better suit your needs. You have the option to adjust your cookie preferences via your browser settings at any time.

Policy Changes

Aldridge may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about our privacy practices.

Connect with Aldridge

For inquiries regarding our Privacy Policy or data practices, reach out to us: